Zotex Media runs outbound lead generation for commercial cleaning companies in Michigan. We email and call the facility managers, office managers, practice managers and property managers who choose the cleaning vendor, qualify the ones with a real need, and hand them to you walkthrough-ready, the same hour. No Zotex client is working Grand Rapids yet, so every lead there is new. Detroit has Zotex clients already, with room for more because every lead goes to one company only.
Michigan metros we work
Facilities on file within 30 miles of each metro's downtown, from our own outreach database. Circles overlap where metros sit close together, so the rows are not meant to be added up.
| Metro | On file | Offices | Medical and dental | Industrial | Retail and hospitality | Status |
|---|---|---|---|---|---|---|
| Detroit | 183,898 | 33,550 | 43,969 | 20,948 | 39,566 | Clients active, room for more |
| Grand Rapids | Building out | – | – | – | – | No Zotex client here yet |
Around Detroit we have 183,898 facilities on file within 30 miles, including 33,550 offices and professional buildings and 43,969 medical and dental practices. Counts are commercial locations we can work for a client, not an estimate of every business in Michigan, and they grow as we scrape. "Building out" means we are still scraping that metro, so a count would understate it.
Where Michigan territories get cut
Around Detroit the facilities on file cluster in Troy, Southfield, Dearborn, Livonia, Warren, Farmington Hills, Sterling Heights and Clinton Township. A territory is a drivable radius or a zip list sized to what your crews can staff, so most Michigan clients take a slice of one metro, not the whole state.
Outside the metros above? If your crews work another part of Michigan, we build the facility list for your service area when you sign, before outreach starts. Same price, same gates.
What you receive with each Michigan lead
- Decision-maker. The contact confirmed they choose the cleaning vendor for that facility.
- Real need. Unhappy with the current vendor, a new or expanding space, a contract ending, or a service gap they named.
- Agreed next step. They asked for a quote or agreed to a walkthrough, and we tell you which.
Each lead arrives by email and text with the facility, its size, the current service, the reason for the change in the prospect's words and the agreed next step. A delivered lead that fails a gate is replaced or refunded. How this compares with ads, marketplaces and retainer agencies is on the commercial cleaning lead generation page.
Pricing in Michigan
$175 per walkthrough-ready lead, flat, the same as everywhere else in the US. There is no retainer, no setup fee, no minimum and no contract, so you can pause when your crews are full. Details on the pricing page.
Winning the accounts once the lead lands
The biggest facility types on file around Detroit are medical and dental and offices and professional buildings. Our free playbooks on medical office cleaning contracts and office cleaning contracts cover who signs, how those contracts get scoped and priced, and what to bring to the walkthrough.
Who this fits in Michigan
Janitorial and commercial cleaning companies billing around $500k a year or more, with someone who calls a lead back the same day and runs the walkthrough, and crews that can take on new recurring accounts in the next 30 days. Independents and franchise owners both fit.
Frequently asked questions
Is there room for another cleaning company in Michigan?
No Zotex client is working Grand Rapids yet, so every lead there is new. Detroit has Zotex clients already, with room for more because every lead goes to one company only. Book a call and we will check your exact service area against our current clients.
Which Michigan cities do you generate commercial cleaning leads in?
Today: Detroit and Grand Rapids, plus the towns around them. If your crews work somewhere else in Michigan, we build the facility list for your service area when you sign, before outreach starts.
How much do commercial cleaning leads cost in Michigan?
A flat $175 per walkthrough-ready lead, the same in Michigan as in every other market. No retainer, no setup fee, no minimum and no contract. A delivered lead that fails one of the three gates is replaced or refunded.
Are Michigan leads exclusive?
Yes. Every lead goes to one cleaning company, and we never send the same building to two clients.
Do you only cover Detroit?
No. Detroit has the deepest list we hold in Michigan, but a territory is cut to where your crews work. Tell us the radius or the zip codes on the strategy call and we size the list to match.
Check your Michigan service area
Book a free strategy call. We will map your territory, show you the facilities we would work for you, and tell you what lead volume to expect.
Book Your Strategy Call