We run the outbound for janitorial and commercial cleaning companies: we email and call the people who choose the cleaning vendor in your territory, qualify the ones with a real need, and hand them to you walkthrough-ready. You pay $175 per lead, not a monthly retainer.
Lead generation for a commercial cleaning company is any system that puts you in front of the person who chooses a building's cleaning vendor at the moment they want a quote. Most of what is sold under the name stops short of that. A list is names you still have to call. A marketplace lead is a form fill sold to four other cleaners. A retainer buys activity and a monthly report, whether or not a walkthrough comes out of it.
Judge every channel on one number: what it costs you per signed contract, not per lead. Our guide to how much commercial cleaning leads cost shows the arithmetic, and why a cheap lead is often the expensive one.
Zotex runs the outbound for you and charges only for the end product: a walkthrough-ready lead, delivered to one company.
What each channel hands you, what it costs and how long it takes. Ranges are what we see across cleaning companies in the US and Canada and what vendors publish; they move with metro and facility type.
| Channel | What you get | Typical cost | Time to first walkthrough | Fits |
|---|---|---|---|---|
| Referrals | A warm introduction from a client, broker or contractor | $0 to a finder fee | Whenever one comes | Every company, but never enough on its own to plan crews around |
| Google Business Profile and local SEO | Calls and form fills from people searching for a cleaner | $0 to $60 per inquiry in allocated cost | Months to build | Companies with a strong local footprint; expect small accounts and residential mixed in |
| Google Ads and paid search | Form fills, often mixed commercial and residential | $60 to $200 per inquiry | Days | Owners who can screen and call back within minutes |
| Shared marketplaces and directories | The same contact sold to three to five cleaners | $25 to $90 per lead | Days | High-volume, low-ticket work where price wins |
| Contact data and lists | A name, title, phone and email; no conversation yet | $0.10 to $0.60 per record | Depends on who calls | Companies that already employ a setter |
| In-house appointment setter | Walkthroughs your own caller books | About $3,550 a month all-in | About 90 days of ramp | Companies over roughly $1M with someone to manage the seat |
| Retainer agency | Cold email or calling run for you, billed monthly | $2,750 to $9,250 a month, or a build fee from $9,975 | Weeks; the fee starts on day one | Owners who want brand work as well as pipeline and can carry a fixed cost |
| Pay per walkthrough-ready lead (Zotex) | A decision-maker with a real need and a quote or walkthrough agreed, sent to one company | $175 per lead, replaced or refunded if it fails a gate | First leads inside two weeks | Established janitorial companies with crews ready for new accounts |
Most growing janitorial companies run two or three of these at once: referrals and a Google Business Profile for the free inbound, plus one outbound channel they can turn up when crews have room. Outbound is the only one on the list you can scale on demand. The free channels are ranked by cost per signed contract in five ways to get more commercial cleaning leads, and twelve paid vendors are compared fact by fact in the best commercial cleaning lead generation companies.
Outbound, not marketplaces. We create the conversation, qualify it, and hand it to you.
We start from our own database of commercial locations and cut it to your radius or zip list and the facility types you want. You can see what we track near you on the markets page.
Our team emails and calls the facility managers, office managers, practice managers and property managers who choose the cleaning vendor. Plain messages about their building, not a mass blast.
Interested is not qualified. We confirm the contact chooses the vendor, has a real need now, and wants a quote or a walkthrough. Anything short of that is never delivered.
The lead lands by email and text with the facility, its size, the current service, the reason for the change in the prospect's words, and the next step they agreed to.
If a delivered lead turns out to fail a gate, we replace it at no cost or refund it. You pay for walkthrough-ready leads and nothing else.
This is the line between lead generation and list selling. We deliver, and bill, only the conversations that clear every gate.
The contact confirmed they choose the cleaning vendor for that facility: the owner, office manager, practice manager, facilities lead or property manager. Not a receptionist who took a message.
They told us why: unhappy with the current vendor, a new or expanding space, a contract ending, or a service gap they named. Curiosity does not pass this gate.
They asked for a quote or agreed to a walkthrough, and we tell you which. You are not cold calling. You are following up on a conversation that already happened.
Both, because the buyers are different people. Facility and property managers at larger buildings read email and rarely pick up an unknown number. Owners and office managers at smaller sites answer the phone and skim past cold email. A janitorial lead generation program that runs only one channel misses half the market in every territory.
What works in either channel is the same: a short, plain message about that building and its current service, sent to the person who signs, followed up until they answer. Templates blasted to a scraped list do not work, and they burn the domain they are sent from. If you want to run your own calls alongside ours, our cold call scripts and objection handlers are free.
We do not build websites, run your Google Ads, post to your social media or sell shared leads. If you want a janitorial marketing agency for your own brand and search presence, that is a different purchase, and it works well alongside ours. Our 12-vendor comparison shows what each lead generation company actually sells.
Our job is the outbound pipeline: the conversations with facility decision-makers that turn into walkthroughs. That focus is why we can price per lead instead of per month.
You choose the facilities you want and the ones you do not. Each type has its own playbook for winning the account once the lead lands.
Professional buildings, suites and campuses. Office cleaning leads and the office contracts playbook.
Practices and clinics that pay more and churn less. Medical office cleaning leads and the medical playbook.
One property manager, many buildings; warehouses with office fronts. The property management and warehouse playbooks, or janitorial leads for every facility type.
Lead generation billed per result: a flat $175 per walkthrough-ready lead in every territory. No retainer, no setup fee, no minimum, no contract.
Our Promise. If a delivered lead does not meet the three gates, we replace it at no cost or refund it.
Book Strategy CallOutbound agencies charge $2,750 to $9,250 a month whether or not anything books. You pay per lead and nothing else.
Take three leads a month or thirty. Pause when your crews are full and restart when they are not.
A delivered lead that fails a gate is replaced at no cost or refunded. You do not argue about it.
Established janitorial and commercial cleaning companies, typically billing $500k or more a year, with crews that can take on new recurring accounts in the next 30 days and someone who calls a lead back the same day and runs the walkthrough. Independents and franchise owners with Anago, Stratus Clean and others both fit.
It is not built for one-time jobs, residential cleaning or a company that cannot staff a new building inside a month. If that is you today, start with the free channels in the table above.
Across the United States and Canada, in more than 40 metros today: New York, Los Angeles, Chicago, Dallas, Houston, Atlanta, Phoenix, Philadelphia, and every other market. Each market page shows how many commercial facilities we have on file within 30 miles and whether there is room for another client.
Weighing a lead service against buying accounts outright? Read what buying commercial cleaning accounts really costs and exclusive vs shared commercial cleaning leads.
10,000+ qualified leads delivered to 120+ commercial cleaning companies, from independents to Anago and Stratus Clean franchise owners. More reviews, including video.
I am so amazed by their work! Before them, I was having 1-2 walkthroughs every couple months, it was so hard to find leads and the cold calls was making me so frustrated, then I met Eddie and I have to say I didn't believe it would work but it really did!
Skyline Building Care has been working with Zotex Media for over a year. Our ROI for their lead generation services is strong.
At first I was skeptical because we have tried so many different lead sources, but they really come through with what they promise. I would recommend Zotex Media to anyone in the cleaning industry that is looking for a quality lead service.
It is the work of finding facility decision-makers who need a cleaning vendor and starting the conversation: building a target list, reaching the person who signs, and qualifying whether they have a real need. Done properly it ends with a walkthrough or a quote request, not a name on a spreadsheet.
It depends on what you buy. Retainer agencies run $2,750 to $9,250 a month, set appointments $130 to $150 each, shared marketplace leads $25 to $90, and contact data a few cents to 60 cents a record. Zotex charges $175 per walkthrough-ready lead with no retainer, setup fee or contract. The cost guide turns each into cost per signed contract.
Referrals close best and cost nothing, but you cannot order more of them. Outbound email and calling to facility decision-makers is the only channel you can turn up when crews have room, which is why most growing janitorial companies run it alongside referrals and a Google Business Profile. See five ways to get commercial cleaning leads.
Yes, when it is short, written about the recipient's building, sent to the person who chooses the vendor, and followed by a phone call. Mass templates to scraped lists get ignored and damage the sending domain. We run email and phone together for that reason.
No. We run outbound lead generation and deliver walkthrough-ready leads. If you want marketing for your own brand, hire an agency that specializes in it; the two work well together.
Yes. Every lead goes to one cleaning company, and we never send the same building to two clients.
Outreach into your territory starts within 48 hours of onboarding, and most clients receive their first walkthrough-ready leads inside two weeks. Volume depends on the size of your territory and how many facilities are in a buying window.
No. There is no retainer, setup fee, minimum or contract. Pause when your crews are full and restart when they are not. Details on the pricing page.
Every lead goes to one company only. Book a free strategy call and we will tell you what lead volume to expect near you.
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